- Getting to really know your couple and make them feel comfortable is the #1 thing. They have to not think it’s a “business” meeting even though it’s obvious to everyone it is. They need to know who you are as a person. That’s why they’re even willing to meet with you. They like your work already. You’re probably the last of maybe 2 or 3 other options. So what it comes down to now is chemistry and how much you’ll really care about their wedding day.
- Ask them lots of questions. Be genuinely interested in them, their love story, what’s important to them.
- Listen to the keywords of what’s important to them (maybe it’s family or friends or just relaxing) and use those same keywords when talking about what you would do for them. This is a GREAT video on that (now ramit uses more of a blunt business approach but you’ll need to make it appropriate for your couple (after all it’s their wedding day they’re thinking of…not some traditional business transaction): http://www.iwillteachyoutoberich.com/blog/the-briefcase-technique-to-earn-thousands-of-dollars/
- When talking about you, your story, your packages – tailor what you say to fit what’s important to them. They really just wanna hear what you’re doing for them not what you’re doing for you.
Night photography, especially in weddings, is so vital and honestly the hardest thing to nail. Most wedding photographers won’t even show their night photos in their portfolio because they’re just only comfortable with natural light. We actually wrote an article advising brides on being sure to check out night photography in their photographer’s portfolio (see below):
As for which lenses to use, it all depends on your style. We use both primes and zooms. We love the bokeh on primes but the convenience of being able to use a zoom and crop in closer or farther so we wouldn’t have to do that in post. Experiment and find out what you love!
Some other great resources to use to learn lighting: